Daniel Geiger

About Daniel Geiger

From search to Super Bowls, I\'m an accomplished MBA grad and marketing professional who has led teams to success. Holistic perspective in account leadership and team building with both publisher and media agency experience. High profile positions requiring interactions with Fortune 500 senior executives and CMOs. Always looking for something new to learn and challenge to conquer. • Automotive & Non-Automotive Experience• Media & Advertising Agency Background• Publisher & Advertising Sales• Brand Building & Retail Campaigns• Team Leader & Manager of Direct Reports• Developed and Managed both Marketing Strategy & Execution • Team Player working in Large Organizations to Achieve Common Goals

Experience

1. Group Director - Digital Strategy, Insights, and Investment

   Mindshare

   Nov 2021 — Present

   Client: Ford Motor CompanyPromoted 11/21Modernized approach to deliver business growth with metrics that matter. Scale best practices in strategy, data governance, process across large organizations. Goal is to ensure plans have consistency, leverage critical thinking that communicate and deliver on marketing and growth objectives that tie back to the business. Work closely with Ford Motor analytics teams to measure success. Oversee digital strategy, insights, and digital investment including all biddable platforms. Primary focus is on national branding efforts and shopper marketing. My position affords me the time to work with subject matter experts across the agency including search, social, programmatic, planning, buying, ad tech, analytics, and PR.Take pride in leading a diverse team of advertising professionals by providing guidance and perspective to cultivate talent. My goal is to ensure individual’s professional growth and ability to have a “one to win” team mentality. Lead Mindshare’s Brand Safety Approach for Ford - Incorporated an evolved strategy and activation plan in digital and social buys including US/Global tech consolidation.In 2020, new business win and transition of social activation leading to incremental scope for 9-person team. This work scales across Ford, Lincoln, Diversity Agencies, Ford Pro, and Ford PR including managing CEO\'s Jim Farley\'s paid social activation.University of Michigan - Dearborn - Marketing 460 Guest Lecturer - 3/21University of Colorado - Boulder - MSBA Graduate Program Guest Lecturer - 1/22SA360 Certified - 4/21

Education

• Ohio University

  BS Communication

  1994 — 1998

• Ohio University

  MBA, Marketing

  2000 — 2002

Skills

• Advertising
• Leadership
• Sem
• Digital Media
• Media Planning
• Integrated Marketing
• Crm
• Public Relations
• Media Strategy
• Marketing
• Digital Marketing
• Content Strategy
• Digital Strategy
• Email Marketing
• Mobile Devices
• Online Marketing
• Media Buying
• Social Media
• Direct Marketing
• Online Advertising
• Marketing Communications
• Mobile Marketing