Daniel Varghese
Strategic Marketing Analyst at CVS Health Marketing Strategy 🚀 | Business Analytics 📊 | Agile Enthusiast 🗓️
- Role
- Sr Analyst, Strategic Marketing at CVS Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Daniel Varghese
Welcome to my profile! I\'m Daniel, a Business Analytics graduate from Northeastern…
Experience
Sr Analyst, Strategic Marketing
Apr 2024 — Present · Wellesley, MA, US
Own execution across 7 marketing channels, supporting acquisition strategy for four brands. Delivered over marketing assets across complex regulatory environments, coordinating cross-functional reviews and creative versioning. Conducted a comprehensive analysis of 170+ competitor assets, generating insights that informed positioning and messaging strategy.Enhanced campaign performance through A/B testing and content optimization—introducing member testimonials that contributed to a double-digit lift in enrollments. Consolidated reporting from multiple data sources to guide channel investment decisions and inform strategic planning for the following year.Contributed to a brand integrity audit across business lines, supporting consistency in consumer-facing messaging and collaboration across teams. Recognized for strong project management, adaptability, and ability to translate insights into actionable marketing decisions.
Education
D'Amore-McKim School of Business at Northeastern University
Master of Science - MS, Business Analytics
University of Lancashire
International Exchange Program, Business Law, Evolutionary Psychology, British Cinema
2017 — 2017
Fullsail University
Bachelors of Science, Recording Arts/Audio Engineering
2011 — 2013
Central Connecticut State University School of Business
Bachelor's degree, Marketing
2014 — 2019
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