Daniel G. Martinez
Sr. Market Analyst from the East Coast and the Caribbean. Based in LA, now serving National and Local markets across the U.S. in the Political & Advocacy category amongst others
- Role
- Media and Market Research Analyst at Univision
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Daniel G. Martinez
What I am most passionate about is branding and strategy with focus on an image suitable…
Experience
Media and Market Research Analyst
Jun 2016 — Present · Los Angeles, CA, US
Advocate with strategic insight as liaison with Nielsen eNames titling group ensuring optimized rating performance for program lineups scheduled for all TV properties at the local level in the Los Angeles, Bakersfield, Fresno & Sacramento markets while keeping standards up to date on an ongoing basis. Provided the Local Sales Team with a Market Highlights based on overnight ratings data, delivering positioning stories at a daily rate as well as a weekly piece.Performed multiple viewership studies and projections for the LA Local Newscast and Radio Directors using a variety of Nielsen tools, such as NLTV, Grabix, Arianna and Tapscan among others.Bookkeeping and reporting on the current Auto Market Trends with the Hispanic consumer for multiple markets using IHS Markit data.Build, revise and customize a multitude of Category Decks, Media Kits, Program & Ratings One-Sheets for both the TV and Radio Local Sales Team as well as assisting in National Sales Ad Hoc requests. In charge of UCI Central-Los Angeles Local Media HUB webpage maintenance, while providing technical support to department heads distributing materials through the given site.
Education
Universidad de Puerto Rico
Minor, Business/Corporate Communications
2011
University of Puerto Rico, Río Piedras
Bachelor of Business Administration (B.B.A.), Marketing Management, General
2011
Skills
- Marketing
- Brand Management
- Online Marketing
- Teamwork
- Marketing Strategy
- Product Marketing
- Merchandising
- Social Networking
- Negotiation
- Marketing Management
- Sales Operations
- Email Marketing
- Customer Service
- Sales Management
- Strategic Planning
- Entrepreneurship
- Social Media
- Public Relations
- Trade Marketing
- Management
- Direct Sales
- Strategy
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
- Online Advertising
- Forecasting
- Inventory Management
- Digital Marketing
- Retail
- B2b
- Direct Marketing
- Marketing Research
- Leadership
- Brand Development
- Training
- New Business Development
- Event Planning
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.