Daniel Farrar

About Daniel Farrar

Daniel has >30 years of expertise leading Fortune 500 (GE & GE Capital) and best-in-class software companies. Most recently leading Assembly Software, Mitel Global UCaaS and Cloud Services, Switchfly and Openlane. Over his career, Daniel has helped companies produce industry-leading products (PLG), operational profit performance, GTM strategies for scale and growth while driving value for customers through service and process innovation. •Member of the Forbes Council •Fortune 500 trained and proven Chief Executive of successfully managing P & Ls •Start-ups to global multi-nationals and turnarounds across a variety of verticals and industries•Manage/lead the profitable growth and organizational development of a global business P&L•Focus in either B2B or B2C sectors•Challenges involving growth strategies, acquisitions or cost improvement and efficiencies•Emphasis on SaaS and technology platforms, high service contentSkills:•General Management - Proven P&L skills managing growth and productivity for profit impact •Strategy Formulation - Excellent analytical critical thinking aptitude and execution tactics•Business Development / M&A - Significant experience in international deal structuring, negotiation and successful integration tactics and equity placements•Marketing & Product Management – Deep knowledge on marketing analysis, competitive dynamics modeling, segmentation, lifecycle management, distribution, promotion and pricing methodologies•SaaS Technology Expertise – Proven skills managing the full technology stack across product, process and platform threads for full integration to scale for value creation and successful exits•Lean Six Sigma - Trained and Black Belt certified. Superb knowledge of lean production, speed to market and methods for implementation•Leadership and Team Building - Successfully led cross-functional and cross-cultural teams through growth, integration and change processes. Energizing leader, coach, facilitator and developer of people•Fund Raising and Investment – Extensive experience and success raising capital, equity and debt, across multiple series and sizes of companies from start-up to Private Equity. Have successfully participated in and raised over >$800M for investment and working capital Specialties: Broad executive general management and Board level skills with underlying strengths in strategy formulation, revenue generation, technology (B2C and B2B), operations (growth situations and turnarounds), technology, finance, M&A and Equity Investing.

Experience

1. Vice-chairman of the Board of Directors

   Assembly Software

   Jan 2026 — Present · San Francisco, CA, US

Education

• Suffield Academy

  Diploma, General Studies

  1980

• Worcester Polytechnic Institute

  BSME, Mechanical Engineering

  1980 — 1984

• Harvard University

  MBA, General Management

  1987 — 1989

Skills

• Business Strategy
• Strategic Partnerships
• Strategic Leadership
• Thought Leadership
• Cross-Functional Team Leadership
• Re-Engineering
• Integration
• Business Development
• Financial Structuring
• Strategic Planning
• Financial Services
• Crm
• Management
• Mergers
• Saas
• Contract Negotiation
• Start-Ups
• Mergers & Acquisitions
• Venture Capital
• Customer Relationship Management (Crm)
• Product Management
• Private Equity
• Leadership
• Strategy
• Team Management
• Six Sigma