Daniel Drescher
Senior Tracking Analyst @Breuninger
Signup · Get unlimited contacts
WORK HISTORY
Senior Tracking Analyst @Breuninger
Hamburg, DE
Business ownership of Breuninger‘s own 1st party tracking and close collaboration with responsible development teams (product owner)- Migration of marketing tagging to an almost fully serverside environment- Development of analytics ai-agents to become tracking experts for further agent-driven analysis- Development and implementation of new in-house tracking technologies to ensure data quality due to current data protection requirements, browser restrictions and growing ai-agent traffic- Further development of Breuninger‘s id-strategy regarding customer- and tracking-data in order to prevent data silos and to enable cross-device analyses- Consultation of analysts and further stakeholders regarding the usage of tracking data in Google Cloud.Toolstack- Google Cloud: BigQuery, Looker Studio, Cloud Run Functions, Cloud Storage, RAG Engine- Tracking: Custom 1st party tracking (data stream to BigQuery, serverside tag manager and CDP)- Marketing tagging: Google Tag Manager (migration from clientside to serverside setup)- App tracking: Adjust & own first party tracking- CDP: Zeotap (consultation & ID strategy)- AI Tools: n8n, Vertex AI, RAG Engine, MCP-Connections- Friendly helpers: Asana, Miro, Mural, Jira, Confluence, Teams, etc.
EDUCATION
Hochschule Mittweida
Bachelor of Arts - BA, Applied Media
ABOUT DANIEL DRESCHER
Detail oriented Tracking Analyst with advanced knowledge in web tracking & digital analytics, handling databases, analyzing and visualizing performance data, as well as the digitization and optimization of business processes.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.