Daniel Deahora
Director of Brand Growth & Performance @Great HealthWorks
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WORK HISTORY
Director of Brand Growth & Performance @Great HealthWorks
Own brand growth strategy across TV, digital, and emerging channels• Build scalable performance frameworks aligned to LTV, CAC, and contribution margin• Lead cross-functional alignment across brand, media, analytics, and executive leadership• Drive incremental performance through holistic, 360 campaign optimization• Institutionalize structured media testing and performance visibility across teams
EDUCATION
Miami Dade College
Associate of Arts (AA), Psychology
Florida International University
BS: Recreation & Sport Management. Minor: Marketing
ABOUT DANIEL DEAHORA
I lead DTC strategy and performance for brands like MemoryXL and OmegaXL, driving scalable growth across TV, digital, and CTV.My focus is building the frameworks that align growth to LTV, CAC, and contribution margin while creating visibility across channels.I connect brand, media, analytics, and executive decision-making into one performance ecosystem grounded in discipline, accountability, and measurable impact.
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