Daniel Dailey

Franchise Owner @Johnny\'s Pizza Franchise Systems Inc

The Dailey Grind, Inc. opened a Johnny’s Pizza Franchise in Roswell, Ga July 13th, 2016. Things started out slow. Sales in 2017 were up 12% over 2016 over the same period. Luckily that trend continued, December 2017 was up 25% over December 2016. In 2018 I was awarded “Operator of the Year“ and we won “Online Sales” award, with strategic community marketing, in-store marketing, focusing on our online platform, adding 3rd party ordering and a focus on customer care. Prioritizing time to reply to every email, comment, social media post, we saw sales grow 18.4% 2018 YOY. In 2019 we saw a 25% YOY grow, focusing on in-store liquor marketing increasing sales 78% YOY. 2020 was projected to be up 25% YOY. With projected record months in March and April, Covid-19 had other plans. We transitioned quickly to 100% takeout, delivery, curbside and 3rd party. Focusing on community outreach and partnering a local school meal program. 2020 was a huge success, up 27% YOY. Our focus on 3rd party and online sales totaled 54% of total sales. Our customer awareness grew by 300%, our online email list grew 120%, liquor sales grow 5% while dine-in sales fell 15%. Catering was first to go losing 95% from day one of Covid shut downs. I am so grateful.