Daniel Croft
New Business Manager @Aerial Direct
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WORK HISTORY
New Business Manager @Aerial Direct
As New Business Manager at Aerial Direct, I’ve led multiple high-performing sales teams and played a key role in scaling our new business. My responsibilities have spanned team leadership, process optimisation, tech stack implementation, and direct customer acquisition. Currently responsible for running our new to base mobile acquisition team- Scaled and managed sales teams of up to 25 staff, including SDRs and team leaders - Developed core sales processes, call scripting, and objection handling frameworks - Progressed multiple SDRs into AE and leadership roles, supporting long-term career growth - Implemented a modern sales tech stack (Lusha, ZoomInfo, Zoho, Microsoft Dynamics) to boost conversion rates- Collaborated on the design, build, and testing of our CRM system, managing over 8 million data records- Played a hands-on role in acquiring some of Aerial Direct’s largest enterprise customers- Improved customer lifetime value and retention through strategic sales process enhancements
EDUCATION
Itchen college
A levels
SKILLS
ABOUT DANIEL CROFT
New Business Manager at Aerial Direct
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