Daniel Collins

About Daniel Collins

As a Senior Director of Professional Services at Workiva, I lead high-performing strategic oriented teams to deliver exceptional value to our clients through our integrated reporting platform. With a strong foundation in software product management and financial reporting, I bring a unique perspective that bridges the gap between customer needs and innovative SaaS solutions. My expertise extends to building and managing strategic and highly effective outsourced partnerships, ensuring seamless delivery and scalable growth. I am passionate about driving customer success and fostering a culture of trust and accountability within my teams.Expertise Highlights• Lead, coach, and develop managers and teams• Establish clear team structures, career paths, and professional development through a culture of feedback• Ensure successful delivery of over $60M annual professional services revenue• Measure and report on operational performance through key metrics like record setting CSAT & NPS, profitable delivery margins, industry standard setting quality, and effective resource utilization balanced against strong operational efficiency• Create and manage partner and offshore subcontractor relationships to optimize resource planning at scale• Provide strategic input into pricing, packaging, and go-to market strategies• Lead internal and external education and training development and delivery• Partner with Product, Sales/Pre-sales, Marketing & Customer Success to design products and positively position service delivery in ways that grow platform adoption and retention

Experience

1. Senior Director Professional Services

   Workiva

   Oct 2021 — Present · Denver, CO, US

   My career in professional services has been a journey of transformation—transforming challenges into efficiencies, teams into powerhouses, and customer interactions into lasting partnerships.I believe that operational excellence is the bedrock of any successful service organization. I constantly seek out opportunities for improvement, like in 2024 when I spearheaded an internal technology initiative. By reimagining our internal processes, we not only saved 6,800 employee hours but also created a recurring annual return, proving that smart internal investments fuel external success.I\'ve applied this same transformative approach to team building. Seeing a need for scalable, global talent, I designed and scaled a network of over 200 international subcontractors. This wasn\'t just about cutting costs; it was about building an integrated delivery model. Over seven years, this strategic initiative matured into a core business strength, delivering over $80 million in savings while enhancing our service delivery.This foundation of efficiency and talent allows us to deliver on our most important promise: exceptional customer outcomes. By embedding a customer-focused mindset across our collaboration with product, sales, and customer success, we\'ve built a feedback loop that drives continuous improvement. The results speak for themselves: for five consecutive years, our recurring professional service customers have reported a satisfaction (CSAT) score of over 99% and an NPS of over 90.While managing the KPIs for our $60 million service revenue portfolio is critical, my true passion lies in cultivating the talent behind those numbers. I dedicate significant time to coaching and mentoring my team members, fostering their growth into confident, high-performing leaders. Their development is the ultimate metric of my success.

Education

• Metropolitan State University of Denver

  Masters in Professional Accountancy, Accounting

  2014 — 2015

• University of Colorado Boulder - Leeds School of Business

  Bachelors of Science, Accounting, Marketing, Political Science

  2002 — 2006

Skills

• Project Management
• Access
• Compliance
• Financial Reporting
• Xml
• Xhtml
• Internal Audit
• Saas
• Business Analysis
• Wdesk
• Crm
• Product Development
• Technical Analysis
• Management
• Product Design
• Process Improvement
• Quality Assurance
• Google Apps
• Vendor Management
• Financial Statement Analysis
• Training
• Xbrl