Daniel Chinsky
Social Media Strategy & Paid Advertising | Marketing & Communications Director | Influencer Marketing | Growth Marketing
- Role
- Assistant Director, Social Media at American Jewish Committee (AJC)
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Daniel Chinsky
Experienced marketing and communications leader with 10+ years developing integrated strategies for organizations ranging from major nonprofits and Fortune 500 brands to small businesses. Proven track record managing multi-platform campaigns, building partnerships, budget management, and growing digital communities while driving measurable results including marketing qualified lead generation and brand engagement. Core expertise includes paid and organic social media strategy, content marketing, influencer partnerships, executive communications, and integrated marketing campaigns. Experience with major platforms including Meta, LinkedIn, X/Twitter, TikTok, Google, and YouTube, plus direct work with platform policy teams.I specialize in building marketing infrastructures and developing campaigns that drive real and measurable business results from growing engaged communities to generating MQLs that convert to lasting relationships and long term ROI.
Experience
Assistant Director, Social Media
American Jewish Committee (AJC)
Dec 2021 — Present · Atlanta, GA, US
Produced campaigns that have resulted in over six figures of leads generated, hundreds of millions of impressions and video views to date, including 1M+ digital letters sent to elected officials at the local, state, and federal levels in a 6 month period.Grew Instagram following by over 40%, increasing following to over 140K users. Launched social media presence of new CEO with accounts across platforms garnering 50K+ followers within the first month. Created and executed a strategic plan that increased LinkedIn followers by 120%. Earned placements via CBS broadcast national PSA, The Hollywood Reporter, USA Today, Webby nomination.Work directly with platform partners at the policy level to continually ensure they are up to date and brand safe, includes work with official YouTube Trusted Flagger program, TikTok, X/Twitter, Meta Nonprofit Growth Program, and Meta Government, Policy, Advocacy.Built internal social media infrastructure and reporting dashboards to ensure results are accurately tracked, measured, and reported both quantitatively and qualitatively in an easily navigable interface with more insightful community engagement metrics and paid KPIs.Executed six figure partnership with Broward County to fund a comprehensive public awareness and education campaign across social media ads, audio, podcast, digital, and OOH placements throughout the county in 2024. Created and cultivated influencer program across various niches, including in-person summits. Coordinated overseas trips for select partners and influencers.
Education
University of Michigan
Bachelor of Science (BS), Sport Management
2010 — 2014
Skills
- Sports
- Time Management
- Sports Marketing
- Sports Management
- Research
- Event Management
- Strategy
- Microsoft Excel
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