Daniel Catley

About Daniel Catley

A highly experienced and dependable marketing executive with a proven ability to lead diverse teams of professionals in support of account management and client support across a variety of industries. Demonstrated ability to interface with clients to help shape campaign objectives, craft effective marketing interactions, and provide insight into best practices and successful strategies in support of the client’s business goals, brand management, client retention, and engagement.A proven leader with strong digital and marketing qualifications and an impressive record of more than fifteen years of hands-on experience in mobile and Internet marketing, project and product management, and strategic account planning. A proactive, strong communicator capable of identifying potential marketing opportunities, collaborating with internal/external resources, and developing innovative solutions to help further increase marketing effectiveness- Successfully oversaw the national roll-out of a mobile and email lead generation campaign for a major casual dining restaurant chain, including short code provisioning on all U.S. cellular carriers, campaign message workflow design, custom system enhancements, development testing, deployment and monitoring, and ongoing reporting and guidance on campaign performance- Developed a private white-label interface for a national direct-mail client with 80+ regional markets, oversaw the transition of the client’s entire mobile program from a previous provider, created training/documentation materials, conducted new product training, and provided ongoing account management and support- Lead the efforts to establish concurrently running A/B split testing of marketing and lead generation programs for a large settlement funding and financial services organization, including Salesforce integration, establishing multiple processes for customer feedback and two-way communication, and real-time notification for call center customer support and follow-up.

Experience

1. Customer Engagement and Loyalty Program Director

   National Debt Relief, LLC

   Aug 2022 — Present · New York, NY, US

   Responsible for creating deeper engagement with customers by building exceptional products and services for existing customers- Builds and manages the customer engagement and customer loyalty plan for the company including the strategy and short, medium, and long-term roadmap- Executes on the roadmap by identifying and building new products and services that drive deeper loyalty and engagement, improves customer retention and revenue, and drives higher satisfaction for customers- Directly manages the P&L and customer usage metrics for new digital products and services- Creates strong alignment with the product team on new digital experiences and services- Works with business stakeholders and senior leadership team to align on strategy, approach, and execution plan- Works in partnership with Marketing to drive customer communications for new digital offerings- Creates a strong technical alignment between requirements and execution

Education

• University of Richmond - Robins School of Business

  MBA, Business Administration and Management, General

  2013 — 2017

• James Madison University

  BA, School of Media Arts and Design

  2001 — 2005

Skills

• E-Commerce
• Messaging
• Mobile Marketing
• Mobile Appli
• Sem
• Marketing Communications
• Strategic Partnerships
• Email Marketing
• Mobile
• Digital Marketing
• Web Marketing
• Mobile Web Design
• Project Management
• Online Advertising
• Advertising
• Public Relations
• Customer Retention
• Client Retention Programs
• Crm
• Social Media Marketing
• Analysis
• Online Marketing
• Digital Media
• Sales
• Client Support
• Social Networking
• Brand Awareness
• Mobile Devices
• Writing
• Account Management
• Mobile Commerce
• Copywriting
• Best Practices
• Creative Strategy
• Leadership
• Rewards Programs
• Social Media
• Lead Generation
• Google Analytics
• Media Planning