Daniel Carter

About Daniel Carter

As a digital marketing professional with a strong background in programmatic advertising, I thrive at the intersection of strategy, technology, and client success. Currently, I serve as an Account Manager at StackAdapt, where I partner with brands across diverse industries to deliver high-performing, data-driven campaigns through the power of programmatic media.With previous experience at Randall Reilly and Fusable, I’ve developed a well-rounded foundation in digital marketing—from campaign planning and audience targeting to performance analysis and optimization. I’m passionate about helping clients navigate the evolving ad tech landscape, and I take pride in delivering thoughtful strategy, measurable results, and exceptional service.Driven by curiosity and collaboration, I’m always looking to learn, grow, and contribute to innovative marketing solutions that make an impact.In my spare time, I enjoy reading, music, and am an avid sports fan. Go Braves!

Experience

1. Account Manager

   StackAdapt

   Aug 2025 — Present · Tuscaloosa, AL, US

   Client Partnership: Act as the lead client contact, fostering strong relationships and delivering consultative support across a wide range of verticals.Strategic Campaign Design: Develop and execute customized programmatic media strategies within the StackAdapt DSP.Performance Optimization: Monitor and analyze campaign performance to identify opportunities for optimization, ensuring campaigns consistently meet or exceed KPIs.Technical Execution: Manage end-to-end campaign setup, including trafficking, third-party tag implementation, and pixel creation/troubleshooting.Insight & Reporting: Deliver regular, data-driven reporting and strategic insights to drive campaign success and business outcomes.Growth & Innovation: Identify upsell opportunities and contribute to process improvements through the development of tools, workflows, and reporting frameworks.Strategic Thought Leadership: Act as a trusted advisor, delivering strategic guidance and thought leadership to help clients navigate the evolving programmatic landscape.

Education

• The University of Alabama

  Bachelor of Science (BS), Marketing

  2004 — 2009

Skills

• Leadership
• Problem Solving
• Inventory Management
• Recruiting
• Customer Satisfaction
• Customer Experience
• Marketing
• Microsoft Word
• Sales
• Customer Service
• Retail
• Microsoft Excel
• Teamwork
• Team Building
• Management