Daniel Baker

About Daniel Baker

Highly collaborative, growth-oriented digital marketing professional with 15 years of inbound & outbound marketing operations experience. Seeking an opportunity to continue career development with a fast-paced digital-first organization that rewards employees who take ownership and produce results. Capable of driving immediate growth in digital marketing and paid media performance. Experienced in completing rapid assessments of current digital strategies, media investments and actual returns. Expertise in creating highly personalized buyer journeys. Comfortable operating with compressed timeframes to present recommendations, incorporate feedback, develop strategies, implement & execute programs and measure results.

Experience

1. Digital Marketing Manager

   CampusWorks, Inc.

   Jul 2022 — Present

   Accomplishments-Helped increase marketing-sourced pipeline by 365%-Helped Increase the velocity of inbound web leads by 810%-Own and implemented SEO strategy leading to position increases as of February 2026-Initiated company AI SEO strategy (Generative Engine Optimization) for visibility in large language models (LLM\'s)Responsibilities-Own the marketing technology stack (Pardot, Salesforce, WordPress) including platform administration, integration, and optimization, ensuring actionable insights pass seamlessly between marketing, sales, and product-Serve as the primary system administrator for our Salesforce & Account Engagement (Pardot) environment-Oversee day-to-day operations of the company website, including updates, backups, and performance monitoring-Drive data management to increase data integrity and market reach across North America-Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPI\'s and funnel metrics that provide actionable insights to the management team-Manage and maintain current website tech stack including wordpress updates, plugin and theme integrations-Manage digital content, ensuring accuracy, consistency, and adherence to brand standards-Lead the customization of Salesforce to support Marketing & Business Development functions as necessary with a particular focus on cataloging, using data to inform go-forward action, and ensuring overall data integrity-Optimize website content landing pages, metadata, and internal linking for increased performance-Collaboration with Marketing and Business Development leadership to develop and support one-off thought leadership efforts as needed-Own all paid media efforts including omnichannel campaign setup, audience targeting, creative testing, and budget optimization with goal to to maximize ROI

Education

• University of Nevada, Reno

  Bachelor of Science - BS Information Systems, Business Administration / Information Systems

  2014 — 2018

Skills

• Google Analytics
• Performance Marketing
• Online Advertising
• Financial Analysis
• Java
• Marketing
• SEO
• Legal Marketing
• Pay Per Call
• Microsoft Word
• Press Release Submission
• Microsoft Excel
• Banking
• Lead Generation
• Customer Acquisition
• Offshore Outsourcing
• Mysql
• Search Engine Optimization
• Online Marketing
• Website Optimzation
• Google Adwords
• E-Commerce
• Internet Marketing
• Network Security
• Search Engine Ranking
• Product Design
• Facebook Marketing
• Web Marketing
• Consumer Lending
• Ppc
• Php
• Press Release Optimization
• Computer Security
• Quickbooks
• Sem
• Linux
• Cpa
• Google Webmaster Tools
• Finance
• Wordpress