Daniel Askins

About Daniel Askins

Associate Design Director at M·A·C Cosmetics, leading integrated creative campaigns across digital, print, and retail. I art direct photo shoots, guide design teams, and develop brand experiences that are cohesive, compelling, and drive measurable results.My career has taken me from a small Pennsylvania town to SCAD to New York, where I\'ve shaped creative strategies for M·A·C Cosmetics and American Eagle Outfitters. I thrive at the intersection of creativity and commerce—delivering work that\'s both beautiful and effective.At M·A·C, I oversee monthly website updates, email campaigns, in-store signage, and media, collaborating cross-functionally with marketing, e-commerce, and retail teams. My expertise spans art direction, digital marketing, branding, web design, and packaging.I\'m passionate about visual storytelling, from concept to execution. whether it\'s through compelling photography, innovative digital design, or immersive brand experiences. Let\'s connect to discuss collaborations, beauty and design, or new opportunities.

Experience

1. Associate Design Director

   MAC Cosmetics

   Jun 2025 — Present · New York, NY, US

Education

• Savannah College of Art and Design

  Bachelor of Fine Arts (B.F.A.), Graphic Design

  2014 — 2018

Skills

• Adobe Illustrator
• Mac
• Art Direction
• Creative Direction
• Microsoft Office
• Photography
• Adobe Creative Suite
• Logo Design
• Adobe Photoshop
• Client Relations
• Graphic Design
• Collaborative Problem Solving
• Branding & Identity
• Editorial Design