Daniel Allen

Director & Communities Lead @Sports Key

Birmingham, GB

Sports Key is a Birmingham based not for profit Community Interest Company (CIC) which exists to improve the wellbeing, cohesion, and life opportunities of disadvantaged people within our community. We aim to bring positive action and remove barriers to enable cohesion of people from all backgrounds particularly ethnically diverse groups by utilising physical activity and culture as the vehicle to drive transformational change. Generally, we operate as a community organisation utilising the power of physical activity to impact key themes which are affecting our community. The type of services that we offer are a menu of physical activity, cultural events, youth development, mentoring and what we call a community of practice- We aim to create greater social cohesion through integrating diverse communities and allowing people to try, share and celebrate new diverse experiences- We aim to change inactive people to active people in deprived communities where access and affordability are key barriers to healthier lifestyles- We aim to provide young people from the community who suffer from a lack of skills and education and/or on the margins of society, with practical opportunities to enhance their employability prospects whilst also making a positive contribution to the community that surrounds them.