Danica R.
Senior Brand Copywriter at Gusto
- Role
- Senior Copywriter at Gusto
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Danica R.
ACD/C & Copywriter with 12+ years experience spanning naming, voice systems, creative…
Experience
Senior Copywriter
Mar 2024 — Present
At Gusto, I lead copy strategy and guide creative execution across high-impact brand initiatives. I partner with designers, marketers, agencies, and product teams to bring clarity and personality to a traditionally dry space—helping make payroll less to-do, more ta-da.Highlights:• Driving concept-to-launch concepts & copy for national brand campaigns• Creating the voice and messaging for Gusto’s first AI product• Rebranding key customer-facing teams to reflect Gusto’s values• Leading copy direction for major company events and community engagements• Shaping the evolution of Gusto’s brand tone and messaging strategy
Education
University of Minnesota
B.A, Public Relation/Strategic Communication Education
2011 — 2015
ACCENT University - Rome
Study Abroad Semester Program, Communications, Marketing
2013 — 2013
Skills
- Marketing
- Strategic Leadership
- Brand Development
- Event Planning
- Blogging
- Languages
- Team Leadership
- People Skills
- Social Media Marketing
- Organizational Effectiveness
- Digital Strategy
- Product Marketing
- Microsoft Office
- Sales
- Social Media
- Creative Strategy
- Management
- Advertising
- Marketing Communications
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