Danica Sharma

About Danica Sharma

Experienced Marketing Executive with a background in brand and digital strategy, broadcast television, programmatic advertising, and out-of-home (OOH) media planning and buying. Skilled in social media management, SEO, SEM, content strategy, editorials, and EDM. Industry experience in fintech, e-commerce, and not-for-profit sectors.

Experience

1. Marketing Specialist

   Smg

   Mar 2023 — Present

   Planned and executed campaigns across digital platforms including social media, SEM Google Ads, content strategy, and EDM to meet a variety of marketing funnel objectives from increasing brand awareness and improving customer retention.• Managed the marketing team, supporting the CEO, and working cross-functionally with internal teams.Increased brand awareness through PR activity and nominating the business in awards. • Sanctuary Media Group won the finalist for small business champion awards for the Marketing Services Category in 2024.• Coordinated the overall organic and paid digital and social media strategy from content planning, copywriting, and content creation, to developing, executing, and optimizing social campaigns.• Expanding our social media presence, notably achieving a 22% increase in LinkedIn followers. This growth reflects my commitment to engaging our audience and sharing valuable content consistently.• Developed and managed the website and social media accounts to generate brand awareness and reinforce key messages• Project managed, planned and organized events and conferences for and successfully executed the FIA Conference 2024 event for Sanctuary Media Group.

Education

• San Francisco State University

  University Global Exchange Program

  2014 — 2014

• Western Sydney University

  Master's degree

  2016 — 2017

• Western Sydney University

  Bachelor of Arts - BA

  2013 — 2016