Daniela Basile

About Daniela Basile

Experienced CX and Technology leader with a 14-year track record in spearheading digital transformation, fostering innovative problem-solving approaches, and effectively managing global teams and agencies. Demonstrated success in driving business outcomes by leveraging digital marketing technology, streamlining processes, and optimizing organizational structures. Proficient in bridging the gap between customer insights, business objectives, and technical capabilities to ensure organizational alignment and success.Key Competencies:• Customer Experience Strategy & Implementation• Enterprise Data Management Systems• Enterprise Marketing Technology & Services• Data Analytics• Business Transformation• Strategic Planning• Team Management• Diversity, Equity & InclusionStrengths Finder: Strategic, Relator, Self-Assurance, Futuristic, Maximizer

Experience

1. Head of Cx Platforms and Service

   Takeda

   Jun 2021 — Present · Boston, MA, US

   Directs technology strategy and roadmap for US products, incl. content management, channel automation, web, and omnichannel data hub, through collaboration with global IT and business units- Evaluates, selects, and implements CX platforms to establish a single source of truth across diverse customer segments, enhancing efficiency and satisfaction- Collaborates with teams to assess data environments, develop roadmaps, and prioritize delivery to meet global CX needs while adhering to architectural standards- Manages $7MM+ in globally shared services for US, ensuring alignment with objectives and financial targets- Develops value realization framework, tracking progress and outcomes for senior leaders, fostering transparency and accountability- Coordinates partnerships with internal and external providers for digital solutions, optimizing effectiveness and driving growth- Oversees vendor relations for seamless project delivery, ensuring compliance with contractual obligations- Acts as interface to CTO for enterprise technologies and services, facilitating alignment with overarching IT strategies- Drives product delivery through agile frameworks, enhancing quality and time-to-market.Manages a diverse team, fostering a high-performance culture for successful project delivery.

Education

• Pentucket Regional High

  High School Diploma

  2005 — 2009

• Bentley University

  Bachelors

  2009 — 2013

Skills

• Databases
• Critical Thinking
• Marketo
• Siebel
• Marketing Automation
• Abobe Campaign
• Marketing Research
• Kapost
• Email Marketing
• Microsoft Office
• Strategy
• Sql
• Social Media
• Oracle Database
• Ion Interactive
• Social Media Marketing
• Customer Relationship Management (Crm)
• Customer Loyalty Management
• Data Analysis
• Customer Service
• Sap
• Demand Generation
• Campaign Management
• Marketing Strategy
• Sharepoint
• Neolane
• Unica Affinium Campaign
• Content Experience
• Lead Scoring
• Web Services
• Database Marketing
• Marketing
• Apis
• Analytics
• Business Strategy
• Crm
• Soapui
• Percussion
• Salesforce.com
• Crm Databases