Dani Rootenberg
Digital Content Coordinator @LCBO
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WORK HISTORY
Digital Content Coordinator @LCBO
Toronto, ON, CA
Lead end-to-end digital delivery for LCBO.com and in-store signage serving 15M+ users, managing projects from wireframes through build, QA, and launch using Adobe Experience Manager. Analyze performance in Adobe Analytics and deliver actionable insights to senior leadership. Primary project lead for 50+ internal and external stakeholders, delivering ~60 digital launches and updates monthly with high accuracy and tight deadline adherence. Own delivery for highest-traffic site areas (homepage, navigation, key category pages), managing workflows in Trello to deliver the fastest turnaround times on the team while maintaining high quality standards.
EDUCATION
Fashion Institute of Technology
Fashion Business Management, Fashion Merchandising
ABOUT DANI ROOTENBERG
eCommerce (obsessed) strategist with hands-on experience driving strategic revenue growth in the fashion & luxury eCommerce spaces. A self-starter with experience defining and delivering eCommerce roadmaps and building tailored customer experiences. I thrive in the intersection between creative ideation and technical solutions to find the perfect fit for every client. For a more visual representation of my eCommerce journey and passion for client success, visit me at: https://danidoesecom.com/I welcome you to connect here, or reach out directly: d••••••••@gmail.com
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