Dani Powell

WORK HISTORY

EDUCATION

ABOUT DANI POWELL

As a cross-channel digital marketer, I specialize in taking disruptive eCommerce and CPG brands from “next big thing” to multi-million dollar powerhouses. My edge? Blending brand and performance marketing with first-party data, advanced measurement methodologies, industry trends working acros hundreds of DTC brands and creativity.At Power Digital, I’m part of the leadership team and head up high-performing teams across our Fashion and CPG divisions. We build real brand momentum, unlock growth, and create digital ecosystems that drive revenue and loyalty.I also act as an outsourced CMO and business consultant for brands ready to level up. I guide multi-channel strategies across paid social, SEM, programmatic, and SEO—using insights, segmentation, and advanced measurement frameworks to fuel smarter, faster decisions.I’m all about building strategies that actually work in the real world. I live for the big wins and I like to have fun with my team doing it! Proficient in Shopify Analytics & Reporting, Google Analytics, Data Analysis, Google DataStudio, Microsoft Excel, and multi-channel revenue / budget forecasting. Company Awards & Accolades- Top Account Director of Q1 & Q3 2021 at Power Digital- MVP of the Quarter in Q3, 2020 at Power Digital - Top Account Director of Q1 & Q3 in 2020 at Power Digital - Top Account Manager of Q1 & Q3 in 2019 at Power Digital In my spare time, I consider myself a travel addict, adventure seeker, nacho lover, cocktail connoisseur, and fitness enthusiast! 10+ years of eCommerce experience; proven track record of scaling global eCommerce strategies for a fast-growing brands. Strong business acumen, with the ability to balance long-term strategy and short-term operational excellence. Exceptional leadership skills with experience building, scaling, and managing high-performing teams. Highly adaptable, solution-oriented, and a proactive problem-solver who thrives in a fast-paced, dynamic environment.