Dan Heinig

Senior Product Leader (Meta/Amazon/startup)

Role
Product Lead at Meta
Location
Portland, OR, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Dan Heinig

Creative professional with an extensive track record of increasing product value, building effective teams, and scaling to growth. Strategic planner with an entrepreneurial approach to organizational objectives, team building and problem solving. Decisive leader capable of managing multiple priorities in fast-paced environments.

Experience

  1. Product Lead

    Meta

    Jan 2023 — Present · Portland, OR, US

    Lead product strategy and execution for internal platforms serving over Meta employees, enhancing productivity and decision-making through AI and automation.​Integrated Generative AI capabilities into enterprise workflows, enabling self-service support and context-aware experiences for employees and managers.​Collaborated with engineering, data science, design, and applied AI/ML teams to scale intelligent systems, including predictive models for service demand and ML-powered case attribution.​Anchored product development in enterprise usability, privacy, and impact, aligning technical innovation with measurable business and operational outcomes.​Championed a long-term vision for AI-driven transformation, unifying employee support surfaces, vendor workflows, and internal service tooling through a cohesive platform strategy.

Education

  • Portland State University

    Master of Education - MEd, Educational Leadership & Policy

    2023

  • Portland State University - School of Business

    Bachelor of Science (B.S.), Advertising Management

    2013

  • Portland State University - School of Business

    Bachelor of Science (B.S.), Marketing

    2013

  • Portland State University

    Graduate Certificate, Education: Teaching Adult Learners

    2016

  • Portland State University

    Bachelor of Science (B.S.), Psychology: Organizational Psychology, Learning & Motivation (Minor/Philosophy)

    2022

  • Portland State University - School of Business

    Bachelor of Science (B.S.), Information Systems Management

    2006

  • Portland State University - School of Business

    Master of Business Administration (MBA), Product Innovation

    2016

Skills

  • Marketing
  • Information Architecture
  • Product Management
  • Mobile Marketing
  • Strategy
  • E-Commerce
  • Strategic Planning
  • Competitive Analysis
  • Creative Direction
  • Advertising Management
  • User Acceptance Testing
  • Advertising
  • Team Management
  • Brand Development
  • Creative Strategy
  • Leadership
  • Team Leadership
  • User Interface Design
  • Project Planning
  • Interactive Marketing
  • Problem Solving
  • Product Development
  • Analysis
  • Critical Thinking
  • Social Media Marketing
  • Online Advertising
  • Market Research
  • Promotions
  • Web Analytics
  • Integrated Marketing
  • Web Project Management
  • Teaching
  • Marketing Communications
  • Digital Marketing
  • Management
  • Vendor Management
  • Creative Problem Solving
  • Cross-Functional Team Leadership
  • Planning
  • User Experience

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Dan Heinig — Product Lead at Meta in Portland, OR, US | Unifers