Dan Hankin
Senior Marketing & Communications Leader | Public Relations | Brand Strategy | Media Relations | Digital Marketing | Content & Social Media
- Role
- Director of Marketing at Lawson
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Dan Hankin
Senior marketing and communications leader with experience developing and executing integrated public relations, marketing, and digital communications strategies. Proven expertise in brand development, media relations, graphic design, and content creation. Experienced in translating complex initiatives into compelling messaging while using analytics to guide strategy and prove ROI.
Experience
Director of Marketing
Jan 2020 — Present · Norfolk, VA, US
I am accountable for marketing strategy and execution for a real estate firm specializing in the development, construction, and management of affordable, LIHTC (Low Income Housing Tax Credit) and market rate multifamily housing.Primary responsibilities include:• Lead a high-performing marketing team in the strategic development and execution of marketing initiatives, ensuring alignment with organizational goals• Craft and execute marketing strategies for a diverse portfolio of market-rate, affordable, and LIHTC multifamily housing communities• Plan and implement marketing strategies for lease up of LIHTC multifamily properties• Optimize digital presence for all company assets• Monitor and improve online reputation• Manage and optimize marketing budgets• Write and submit award nominations at national and regional level• Collaborate with company leadership to cultivate a positive company culture and drive employee engagement in corporate initiatives• Establish key performance indicators (KPIs) and continuously evaluate analytics• Develop and distribute press releases and engage with media contacts to promote positive public relations• Lead crisis management efforts to protect company reputation during critical events• Work with the Executive team on matters relating to company leadership and culture as part of the company Leadership Team• Lead company volunteerism and philanthropic efforts
Education
New York Institute of Technology
Bachelor's Degree, Multi/Interdisciplinary Studies
Skills
- Digital Marketing
- Video Editing
- Game Design
- Electronic Music
- Email Marketing
- Visual Arts
- Interaction Design
- Sound
- Online Marketing
- Photography
- Online Advertising
- Advertising
- Lecturing
- Human Computer Interaction
- Design Thinking
- User Experience
- Content Strategy
- Customer Relationship Management (Crm)
- Marketing Strategy
- Sem
- Publishing
- 3d
- Arduino
- Animation
- Openframeworks
- Video
- Graphic Design
- Composition
- Art
- Concept Design
- Illustrator
- Actionscript
- User-Centered Design
- Crm
- Programming
- Writing
- Copywriting
- Management
- Web Development
- Art Exhibitions
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