Dan Grainger

WORK HISTORY

EDUCATION

ABOUT DAN GRAINGER

Dan is an analytics, insight and optimisation leader with 20+ years\' experience spanning academia and multiple verticals, much of this time spent in the digital space. Dan has built analytics and optimisation teams, grown data-enabled cultures with education programmes, trained hundreds of non-specialists to empower them with data self-service, and driven millions in incremental business revenue. & 🧑‍🤝‍🧑 Established and expanded multiple high-performing teams, fostering cultures of accountability and continuous learning, acting as partners not service centres.🧑‍🤝‍🧑 Founded Haven’s analytics team, driving innovation and revenue growth through partnering with product, marketing and other business areas.🧑‍🤝‍🧑 Firm believer in autonomy, offering support, coaching and guidance without micromanaging. & Conducted thorough vendor assessments and orchestrated successful implementations of key analytics tools (Google Analytics Premium, Adobe Analytics Premium, ContentSquare, Amplitude Analytics), ensuring alignment with business goals and user needs. Led the real-time activation of Haven’s behavioural data, fuelling CRM and personalisation systems to yield multi-million pound incremental annual revenue. Ever-vigilant in data governance and compliance, fostering strong relationships with Data Protection Officers and owning consent mechanics through, e.g, OneTrust and Ethyca. & 🧫 Highly adept in cross-functional matrix organisations.🧫 Pioneered comprehensive data education initiatives, integrating data into product development and business processes to enhance performance.🧫 Developed bespoke training in Google Analytics 360, Adobe Analytics and Amplitude Analytics, empowering hundreds of users to leverage data effectively for informed decision-making.🧫 Defined KPI frameworks with stakeholders to ensure consistent measurement of success aligned with business OKRs (Objectives & Key Results). & 🧪 Introduced robust split testing processes in multiple organisations to mitigate release risks and evaluate digital change effectively.🧪 Spearheaded experimentation programmes at Experian UK, TUI UK and FitFlop, iterating on experiment variants to deliver tangible impacts in the form of multi-million pound annual gains.