Dan Goldsmith
Adjunct Professor Ii - Marketing @University Of Maryland - Robert H. Smith School Of Business
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WORK HISTORY
Adjunct Professor Ii - Marketing @University Of Maryland - Robert H. Smith School Of Business
College Park, MD, US
Responsible for developing high-quality course materials and teaching marketing courses at both the MBA and undergraduate level- Selected topics include: competitive and consumer insights, consumer psychology, segmentation, targeting and positioning, product and pricing strategy, channel management, brand management, attribution and ROI analysis, and demand generation- Consistently achieves excellent qualitative student feedback with strong quantitative scores.
EDUCATION
University of Maryland
Bachelor's degree, Psychology
Cornell University
Certificate, Brand Management
University of Maryland - Robert H. Smith School of Business
Master of Business Administration (M.B.A.), Marketing Concentration
ABOUT DAN GOLDSMITH
I am a driven marketing, branding, and business operations professional with deep marketing management experience and a proven track record of delivering exceptional results for organizations. Having grown up in the world of theater, I learned from a young age how powerful stories could move people to action. As one part storyteller and one part data-driven manager, I led my last entrepreneurial venture to capture 56% domestic market share in the laser system integration space, had a successful exit, and then began building brands in the home services industry.I have the heart of a creative, the skills of an accomplished manager, the spirit of an entrepreneur and more than twenty years of experience training and teaching. I am fiercely loyal, a natural mentor, an engaging presenter, and am driven by high personal standards. I am as comfortable conducting the orchestra as I am playing my heart out as the third chair because that is what the team needs that day.Please feel free to connect with me as I love to network and learn about new businesses!
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