Dan Gladwell

Head of Marketing | Building Predictable B2B Revenue Engines | Demand Gen, ABM, RevOps

Role: Head of Marketing Director of Growth at Talroo
Location: Austin, TX, US
LinkedIn followers: 500 followers

About Dan Gladwell

I’m a B2B marketing and revenue leader with 20+ years of experience building demand engines that drive predictable growth, improve efficiency, and tightly align marketing with business outcomes.I currently lead marketing at Talroo, owning demand generation, ABM, RevOps, and GTM strategy while driving a meaningful share of company revenue. My work has delivered outcomes including 20x pipeline growth, 4x CAC reduction, and 2x+ improvement in customer lifetime value through attribution modeling, segmentation, and sales alignment.I specialize in building systems including full-funnel demand engines, lifecycle frameworks, RevOps infrastructure, and cross-functional execution models that enable companies to scale efficiently in competitive markets.I’m also a multi-time guest lecturer at UT McCombs School of Business, teaching Digital Marketing & Measurement in the MS in Marketing program.

Experience

Head of Marketing Director of Growth
Talroo
Feb 2022 — Present · Austin, TX, US
Lead full-funnel growth for a B2B SaaS labor marketplace; report directly to CEO and own demand generation, ABM, PMM, lifecycle, and RevOps strategy- Drive significant company revenue via performance, lifecycle, and ABM programs- Scaled pipeline 20x at peak while improving ROAS 2x- Reduced CAC 4x via funnel restructuring and channel optimization- Implemented multi-touch attribution → improved pLTV 2x+- Led RevOps including CRM migration (Salesforce → HubSpot)- Built enterprise ABM framework including physical & digital orchestration

Education

Pomona College
Bachelor of Arts, American Studies
2002 — 2006

Skills

Online Marketing
Strategic Planning
B2b
Social Media Marketing
New Media
Digital Media
Online Advertising
Analytics
Management
Entertainment
Data Science
Social Media
Marketing Communications
Facebook
SEO
Digital Marketing
Brand Management
Content Strategy
Marketing Strategy
Affiliate Marketing
Advertising
Marketing
Strategy
Lead Generation
Email Marketing

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