Dan Gershenson

About Dan Gershenson

HERE\'S YOU:The leader of a closely held small business that\'s been very successful for years based on client referrals but that alone has its peaks and valleys. You\'re motivated to change that dependency and see it as a high priority that your brand story evolves to attract more quality prospects and, from that, even bigger revenue opportunities. You have a good management team but don\'t really have an in-house marketing department and just a few salespeople, if you\'re not participating in sales yourself. HERE\'S WHAT KEEPS YOU UP:Not being seen as a leader in the industry. Uncertainty on where to spend marketing dollars. Missing goals as a result of not retaining enough clients and repeat business. A lead cycle that feels very unpredictable. Not knowing what content to produce yet knowing you won\'t have enough time to produce it anyway.All while you\'re experiencing light website traffic, little engagement on social media, zero presence on the first page of Google, inconsistent email outreach, no solid sales process and more. HERE\'S YOUR CURRENT PROCESS:You throw things against the wall to see what sticks and say,\"Let\'s do that.\" Or \"Here\'s this hot thing that everybody\'s doing. Let\'s do that too.\" Not exactly a system.HERE\'S WHAT YOU\'D LOVE:A strong brand that improves the memorability of your services among your best possible customers, no matter where they are in their decision-making process. As a direct result, your marketing has a true impact in driving bottom-line revenue and growth.HERE\'S WHAT YOU NEED RIGHT NOW:A full assessment of the marketing methods you\'re currently using. Recommendations of exactly what you need to change in order to make it successful. If you like what you hear, you\'ll need implementation of any and all tactics recommended: Writing, SEO, social media, email, paid advertising, everything. All of which is tied together in a compelling way that speaks to your ideal customer\'s real problems and questions. HERE\'S ME:Dan Gershenson. I\'m a Fractional Chief Content Officer who actually strategizes AND creates the novel solutions for your brand AND oversees everything from my team AND has a proven marketing system. By the way, I\'m one of just 23 Master Consultants who can utilize that system in the world.HERE\'S OUR NEXT STEP:1) Discovery Meeting.2) If you like that, we deliver a brand strategy. 3) If you like that, then and only then do we talk about an engagement.Serious? Then let\'s talk at D•••@HighCaliberBranding.com / 773.MY.CMO.16.

Experience

1. Chief Content Officer

   Caliber Brand Strategy Content Marketing

   Jul 2012 — Present · Chicago, IL, US

   As your Fractional Chief Content Officer with senior strategic partners in tow, we give 2nd generation business owners in a family business with little or no Marketing Department the invaluable asset they need when it comes to positioning their brand in the marketplace, creating more soundly strategic and compelling content for digital media, discovering real insight from customer interviews and identifying the tactics that make the maximum amount of sense for their audience, goals and budget. That way, they can focus on a myriad of other day-to-day responsibilities, such as the business of running their business.In Caliber, you don\'t have a marketer who\'s merely about planning and strategy alone. You\'ve got a true leader for your marketing initiatives who can ALSO DIRECT AND DELIVER marketing strategy, target audience identification, website writing and design, content creation, SEO, social media, eMarketing, reputation management and paid advertising. Brand strategy. Content development. Creative direction. A proven marketing system for success. Nobody in Chicago brings that combination together at a better value for small business owners than Caliber. Investment:Brand -$2,500 (one per year (flat monthly fee). Saving you at least from a CMO\'s average salary plus implementation help. Easily.We currently have 4 slots open for a client who is ready to experience new, inspiring, creative, energizing and revenue-producing possibilities from our direction and thought partnership.

Education

• Drake University

  B.A., Advertising

  1991 — 1995

Skills

• B2b Marketing
• Creative Strategy
• Marketing Communications
• Web Analytics
• Marketing
• Integrated Marketing
• Online Advertising
• Copywriting
• Mobile Marketing
• Sem
• Publishing
• Content Marketing
• Interactive Marketing
• Pinterest
• Entrepreneurship
• Corporate Branding
• Online Reputation Management
• Creative Direction
• Presentation Skills
• Social Media Marketing
• Public Relations
• Media Planning
• Social Networking
• Brand Development
• Online Marketing
• Content Development
• Crm
• Strategic Brand Development
• Email Marketing
• SEO
• Social Media
• Digital Marketing
• Relationship Marketing
• Blogging
• Lead Generation
• Newsletters
• Advertising
• Web Content
• Interactive Advertising
• Strategy