Dan Gerlach
Video producer focused on validity, not virality.
- Role
- Partner Producer at Storyfarm
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Dan Gerlach
Most organizations don’t suffer from a lack of video. They suffer from a lack of clarity.I\'m a partner and producer at Storyfarm, a Baltimore-based video agency that helps higher ed, healthcare, finance, and tech brands use video to create alignment and belief.We’re called in when the message is complex, the stakes are high, or audiences have tuned out. Our work helps clients:• Align messaging across teams• Turn internal training into behavior change• Communicate change and strategy so it sticksI scope and produce large-scale video projects—from donor films and recruitment stories to safety and training campaigns—for brands like SAP, Uber, Match Group, UVA, Virginia Tech, and NYU Langone Health.My background in film, ad agencies, and staffing taught me how people connect—and where that connection breaks down. That’s why every project starts with clarity, not cameras.If you’re trying to get more impact from the videos you already plan to make, let’s trade notes. No pitch. Just perspective.
Experience
Partner Producer
Oct 2010 — Present · Baltimore, MD, US
Partner and producer leading video strategy for higher ed, healthcare, finance, and tech brands.Storyfarm is a Baltimore-based video strategy and production company that helps organizations turn complex ideas into stories that drive action.Our videos have helped universities attract donors, global companies reduce incidents, and brands align their teams around new initiatives.We don’t just make videos. We use narrative to create clarity when it’s needed most. Our work doesn’t just explain what you do, but why it matters and how to act on it.That often means-Aligning messaging across departments-Turning policies or initiatives into human-centered stories-Communicating change in ways that stick with both staff and customersMy role-Lead client discovery and translate strategy into creative frameworks-Scope and produce multi-day, multi-deliverable video projects-Help companies use video as a tool for alignment, not just communicationRecent clients:Client-side: Uber, SAP, Match Group, UVA, Virginia Tech, NYU Langone HealthAgency-side: Alex+Tom, Tiny Bully, idfive, Radancy, ICFFocus areas: donor and advancement storytelling, internal communications, training, and trust & safety content.
Education
Baltimore Polytechnic Institute
HS Diploma (A-Course
Loyola University Maryland Sellinger School of Business and Management
Bachelor of Business Administration
Skills
- Creative Strategy
- Hd Video
- Marketing Video
- Marketing Communications
- Marketing
- Integrated Marketing
- New Media
- Online Advertising
- Digital Video
- Commercials
- Copywriting
- Mobile Marketing
- Adobe Creative Suite
- Storytelling
- Digital Cameras
- Storyboarding
- Video
- Interactive Marketing
- Camera
- Mobile Video
- Corporate Branding
- Creative Direction
- Digital Media
- Social Media Marketing
- Motion Graphics
- Photography
- Brand Development
- Email Marketing
- Cinematography
- New Business Development
- Film Production
- Business Development
- Digital Marketing
- Online Video
- Advertising
- Media Production
- Film
- Video Production
- Web Video
- Web Content
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