Diana Dang

About Diana Dang

Experienced Public Relations Consultant with a demonstrated history of working in the…

Experience

1. Public Relations Consultant

   KP Public Affairs

   Mar 2018 — Present · Sacramento, CA, US

   Execute comprehensive public relations programs to educate California audiences on a variety of statewide issues related to data privacy/AI/tech, water crisis, among others.• Work collaboratively with in-house lobbyists on various statewide policy initiatives• Conduct audit of social media and digital platforms; provide strategic recommendations to amplify key messages and engage target audiences• Lead social media trainings for clients to increase their understanding of how to maximize their visibility on its platforms and stay on top of trends and opportunities• Design and execute social media content calendars for a clients in a variety of industry sectors, consistently delivering engaging and relevant content to increase user engagement and brand visibility.• Conduct audit of social media and digital platforms; provide strategic recommendations to amplify key messages and engage target audiences• Develop and execute strategic paid advertising campaigns across various platforms, including Google Ads, YouTube, Twitter, Facebook, LinkedIn• Regularly monitored and analyzed campaign performance metrics to refine ad strategies and improve ROI and drive social media/web traffic and engagement.• Create compelling ad copy and visually engaging ad creatives to capture the target audience\'s attention and drive click-through rates.• Design and develop CA issue-focused websites from concept to launch, ensuring user-friendly navigation and visually appealing layout.• Produce and edit videos to educate key stakeholders on policy issues.

Education

• California State University-Sacramento

  Bachelor of Sciences, Business Administration; Marketing & Family and Consumer Science; Apparel Marketing and Design

  2010 — 2015

Skills

• Microsoft Word
• Microsoft Powerpoint
• Data Entry
• Customer Service
• Event Planning
• Time Management
• Social Networking
• Public Relations
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Research
• Facebook
• Advertising
• Event Management
• Strategic Planning
• Marketing
• Public Speaking
• Social Media
• Teamwork
• Marketing Strategy
• Leadership
• Microsoft Office