Dan Gaddie
Marketing And Technology Operations - From strategy to impact, leading transformation bridging Marketing, MarTech Operations, Digital Innovation & Customer Experience
- Role
- Strategy Advancement Advisor, Marketing Technology & Data Platforms at Humana
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Dan Gaddie
I’m one of the few leaders who’s driven transformation from both sides—traditional marketing and MarTech operations—bridging creative vision with technical precision that\'s backed with data to deliver results that matter.From leading enterprise marketing transformations that protected $20M in revenue to driving 155% faster platform migrations, I know how to align people, platforms, and purpose for measurable growth.My background spans campaign and brand strategy, digital innovation, customer experience, agile change leadership, and data-driven analytics—all backed by a track record of building high-trust, high-performance teams with Emmy-winning effectiveness.Bottom line: I turn strategy into outcomes—faster, smarter, and at scale
Experience
Strategy Advancement Advisor, Marketing Technology & Data Platforms
Apr 2024 — Present · Louisville, KY, US
Lead a MarTech team focused on strategy, execution, and change management— driving measurable transformation across marketing technology, operations, and customer engagement.• Accelerated platform migration velocity +155%, enabling strategic growth and operational scalability.• Lead 30M MarTech budget, executive, and organization annual OKR and priority planning.• Overseeing telephonic channel MarTech strategy transformation, enhancing customer experience, ensuring TCPA compliance, and standardizing processes.• Reimagined internal communication forums, boosting knowledge-sharing, collaboration, and psychological safety for high-performance teams.• Supervise MarTech onboarding and upskilling initiatives to accelerate associate growth and adoption
Education
Western Kentucky University
Bachelor's degree, Communication and Media Studies
Skills
- Producer
- Film
- Video Production
- Post Production
- Editing
- Sound
- Energetic Brainstorm Leader
- Creative Writer
- Video
- Storytelling
- Content Strategy
- Videography
- Radio
- Film Production
- Final Cut Pro
- Commercials
- Creative Problem Solving
- Project Manager
- Camera
- Budgets
- Production Managment
- Video Editing
- Director
- Idea Champion
- Animation
- Broadcast
- Hd Video
- After Effects
- Video Post-Production
- Electronic Media
- Creative Direction
- Photography
- Corporate Communications
- Digital Media
- Strategist
- Television
- Producing
- Project Management
- Documentaries
- Multimedia
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