Danfei Lucy Li
MS in Marketing Analytics @ UMD | Paid Media Analytics | Digital Marketing | Marketing Analytics | Ecommerce | Consumer Insight
- Role
- Digital Advertising Fellow at Rational 360
- Location
- College Park, MD, US
- LinkedIn followers
- 500 followers
About Danfei Lucy Li
I turn marketing data into decisions that grow brands. I’m a Marketing Analytics master’s student at UMD who loves the sweet spot where analysis meets creativity: rebuilding paid search so it reflects real intent, turning messy datasets into simple dashboards, and translating models into actions the team can use tomorrow.What I’m like to work with: curious, practical, and calm under pressure. I love a messy brief, a whiteboard, and a quick prototype. Outside of work you’ll find me hiking, in the gym, making photos/videos, or talking dogs and endurance sports.Tools I reach for: SQL, Python (pandas, scikit-learn), R, Power BI/Tableau, Excel, PostgreSQL, Google/Meta Ads, ETL, A/B testing, and regression/tree-based models. I’m excited about how AI can make attribution, personalization, and media efficiency more precise without losing human judgment.Open to Data/marketing analytics, product analytics, or paid media analytics roles. If you’re scaling paid media, wrangling data, or want clearer insight-to-action, let’s connect.
Experience
Digital Advertising Fellow
Mar 2026 — Present · Washington, DC, US
Education
Zhejiang University
Bachelor's degree, Accounting and Finance
University of Maryland - Robert H. Smith School of Business
Master's degree, Marketing Analytics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.