Danelys Sidron

About Danelys Sidron

Danelys Sidron is a Cuban-American surface designer and founder of Riverpine Studio, a wallpaper and pattern design brand focused on hand-drawn prints for interiors, textiles, and licensed collaborations. Her work draws from vintage textiles, architecture, and everyday references—focusing on composition, texture, and visual storytelling.Before founding her studio, Danelys spent over a decade in the U.S. film and streaming industry, where she built her career at Digital Media Rights (DMR), a pioneer in OTT and FAST content. At DMR, she helped shape the company’s brand identity and product strategy during a period of rapid growth, leading marketing for streaming channels across platforms including Roku, Vizio, Samsung, Amazon, and Apple TV. She continued this work at Cinedigm Networks, where she served as VP and Head of OTT Marketing, leading the department responsible for brand development, channel growth, and cross-platform expansion.Her experience spans creative direction, content strategy, audience development, and team leadership—all grounded in an ability to build strong visual systems and meaningful brand stories.Now working full-time in surface design, Danelys licenses her patterns to brands such as Geometry, Riley Blake Designs, Loomwell, and Steel Mill & Co, while managing every aspect of Riverpine—from creative development to e-commerce and marketing.She brings to her design practice the same clarity, structure, and strategic thinking that shaped her earlier career—creating work that is visually grounded, emotionally resonant, and built with care.

Experience

1. Pattern Designer

   Riley Blake Designs

   Jan 2023 — Present · US

   I\'m proud to be a designer at a leading fabric manufacturing company in the quilting and sewing industry with a presence spanning across the United States, Canada, Europe, Australia, and Asia. My fabric collections are now available and can be purchased in most fabric stores!

Education

• Gaspar Melchor de Jovellanos, Havana, Cuba

  Bachelor's degree, Architecture, Restoration

  2005 — 2008

Skills

• Premiere
• Creative Concept Design
• Creative Process Development
• Watercolor Illustration
• Art Direction
• Mac
• Interactive Creative Direction
• After Effects
• Photoshop
• Digital Media
• Digital Illustration
• Creative Design
• Illustrator
• Pc