Danelle Kronmiller
Strategic Partnerships and Growth Marketing Leader | Relationship Builder | Trail Blazer | Scale Master | People-focused Manager
- Role
- Marketing Director at 2 Towns Ciderhouse
- Location
- Corvallis, OR, US
- LinkedIn followers
- 500 followers
About Danelle Kronmiller
Highly strategic and analytical leader with 20 years professional experience in…
Experience
Marketing Director
Oct 2021 — Present · Corvallis, OR, US
Responsible for building and managing growth marketing strategies for the entire 2 Towns Ciderhouse brand portfolio — including 2 Towns Ciderhouse cider (now the #2 cider brand in the U.S.), and Craftwell Cocktails — across all national distribution territories.Led the successful launch of Craftwell Cocktails, a new brand category of canned cocktails that became the #1 ready-to-drink brand in Oregon within 3 months, and top 20 nationwide within 6 months. Served as project visionary and champion behind The Baddie, a collaboration with the Pink Lady® apple brand benefiting women in fermentation, which sold through within weeks of launch.Manage a cross-functional internal marketing team alongside external agencies and consultants; foster key relationships across strategic partnerships; and serve as co-chair of C.I.D.E.R.(Committee for Inclusion, Diversity, Equality, and Representation).
Education
Robert D. Clark Honors College
BA
University of Washington, Michael G. Foster School of Business
MBA
Skills
- Value Propositions
- Product Launch
- Analytics
- Public Relations
- Retirement Planning
- Media Relations
- Strategy
- Market Research
- Budgeting
- Target Marketing
- Leadership
- Team Management
- Email Marketing
- Market Planning
- Financial Services
- Crm
- Project Management
- Advertising
- Retirement
- Online Marketing
- Research
- Direct Marketing
- Marketing Communications
- Management
- Competitive Analysis
- Customer Relationship Management (Crm)
- Behavioral Targeting
- Social Media Marketing
- Marketing
- Strategic Communications
- Strategic Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media
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