Danelle W.

About Danelle W.

Sales professional with 13+ years successful experience in customer business development, sales, marketing and account management. Particular expertise in customer business planning, buyer negotiations, and brand management. Recognized for strong relationship building skills, effective communication, and ability to implement and execute effective business plans. 2015 - Selected as an Executive Leadership Council Associate 20••••16 Elected National Co-Chair Kellogg’s African American Employee Resource Group Specialties: Building relationships with multiple levels of an organization and leveraging those relationships to drive the business. This includes but is not limited to contract negotiations, sales, marketing, cross-selling, trend analysis, presentation skills, fact based selling and data analysis.

Experience

1. Manager, Customer Marketing - Health & Wellness

   Kellogg Company

   May 2014 — Present

   Manages the Health & Wellness portfolio consisting of Special K Protein Meal Bars and Beverages $161MM and Drinkable Breakfast - Special K Ready to Drink and Kellogg\'s To Go Breakfast Shakes $33MM -Designs 360 Degree customer marketing plans to achieve market share growth for North America - Collaborates with art agency and packaging team to create packaging design, display graphics and promotional artwork - Designing customer specific plans for top retailers such as Walmart, Target, Kroger, Delhaize Group, and Drug Channel retailers -Responsible for the development and communication of strategies and tactics-Develops and executes Acosta execution plans -Utilizes customer and shopper insights to deliver successful display strategies -Designs merchandising options through cross function team collaboration - Lead voice and liaison between HQ business functions and field sales

Education

• Monmouth University

  B.S., Marketing

• Drexel University

  MBA, Marketing