Danelia H.
Customer Marketing Manager - Gtr @Bacardi
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WORK HISTORY
Customer Marketing Manager - Gtr @Bacardi
Coral Gables, FL, US
Lead customer and brand activation across Bacardi’s portfolio in travel retail throughout the Americas, working closely with global brand teams, local markets, agencies, and commercial partners. This role sits at the intersection of brand strategy and execution, translating global direction into locally relevant experiences across airports, border stores, and cruise retail environments. Focusing on brand consistency, strong visual standards, and smooth cross-market coordination across diverse regions and stakeholders.
EDUCATION
University of Miami
Bachelor's degree, Business Administration and Management, General
University of Miami
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
Florida International University
Master's degree, Hospitality Administration/Management
ABOUT DANELIA H.
Customer marketing manager working across the Americas and LATAM, focused on building brands that feel culturally relevant, thoughtfully executed, and genuinely meaningful to the people they serve.Having grown up between Latin America and the U.S, working across regions feels natural to me, and collaborating with international teams is where I tend to do my best work.Outside of work, I’m currently completing Pilates teacher training, a long-standing commitment to my health and wellness that I\'m super excited to undertake!Always interested in conversations around global brand building, storytelling, and how culture shapes the way people connect with the things they use every day.
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