Dane Buchanan
Chief Data & Analytics Officer @M+C Saatchi Performance
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WORK HISTORY
Chief Data & Analytics Officer @M+C Saatchi Performance
London, GB
Built and scaled proprietary platforms (Creative IQ, Engage IQ, OneView) into revenue-generating assets, differentiating the agency in a competitive market.Directed a global analytics function across the US, EU, and APAC, embedding data at the heart of client growth and retention.Established global frameworks for attribution, incrementality testing, and creative analytics, now standard methodologies across accounts.
EDUCATION
University College Dublin
Bachelor of Science (BSc), Physics with Astronomy & Space Science
University College Dublin
Bachelor's Degree, Economics
Birkbeck, University of London
Postgraduate Degree, Computer Science
SKILLS
ABOUT DANE BUCHANAN
I am a data and analytics leader with 15+ years of global experience driving transformation at the intersection of data science, marketing, and executive decision-making. Recognised as one of Raconteur’s Data Leaders 25, I specialise in building scalable analytics functions, productising data platforms, and translating complex measurement into board-level strategy.I have led international teams across the US, EU, and APAC, embedding analytics into the core of business strategy and driving measurable growth. My work has spanned building new products that opened revenue streams, establishing global measurement frameworks that reshaped decision-making, and redesigning effectiveness approaches that delivered step-changes in marketing efficiency.I’m a commercially minded leader who bridges technical expertise with strategic influence. I’m committed to mentoring the next generation of data leaders, shaping organisational culture around analytics, and exploring the evolving role of AI in driving business transformation.Feel free to connect if you’d like to exchange ideas or collaborate.
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