Dane Benjamin
Head of Canadian Affiliate Operations @Kaizen Gaming
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WORK HISTORY
Head of Canadian Affiliate Operations @Kaizen Gaming
Toronto, ON, CA
Industry: iGaming – Affiliate & Partnership Management (Ontario-regulated market)Missions:Manage end-to-end affiliate partnerships across Ontario’s regulated iGaming ecosystem, ensuring AGCO and iGO complianceOptimize commission structures (RS, CPA, hybrid) to improve cost control, partner profitability, and long-term ROIAnalyze player quality, FTD cohorts, traffic sources, and NGR/CPFTD trends through IA, BI dashboards, and internal reportingLead affiliate recruitment, negotiation, and activation across digital affiliates, retail partners, PPC networks, and community-based channelsMaintain ongoing partner performance reviews, aligning with BI, Legal, Compliance, and the wider Commercial team on risks, baselines, and fraud monitoringDrive campaign execution, monthly/weekly reporting improvements, and partner communication around data issues, program updates, and tracking integrityAchievements:· Saved the company over in annual affiliate commission payouts through strategic deal restructuring, quality-based renegotiations, and shifting high-cost RS partners into CPA models· Drove major improvements in affiliate margin by identifying recurring negative NGR cycles, correcting traffic quality issues, and renegotiating baseline thresholds· Activated and re-engaged numerous dormant affiliates, expanding market reach without increasing acquisition cost· Strengthened compliance across all partners by ensuring Ontario-only traffic, AGCO-approved banners, ConnexOntario disclaimers, and removal of inducements on public pages· Improved BI and IA data integrity by flagging anomalies, resolving S2S/postback issues, and validating partner reporting for accuracy· Enhanced clarity and depth of weekly/monthly performance reporting, enabling management to make faster and more informed decisions· Successfully supported partner negotiations and escalations, including baseline and cap proposals, player-quality investigations, and PPC domain reviews
EDUCATION
Seneca College
International Business, Business
Shaw Academy
Social Media Marketing, Business, Management, Marketing, and Related Support Services
ABOUT DANE BENJAMIN
With over 9 years of experience in various industries, I am a versatile and adaptable Partnerships Manager at MotoWorld E-Commerce, the leading online platform for motorcycle accessories. I leverage my social media marketing skills and my business development and sales expertise to create and manage profitable and mutually beneficial relationships with partners across Ontario, Canada. My mission is to expand MotoWorld E-Commerce\'s reach and revenue by identifying new opportunities, negotiating and executing partnership agreements, collaborating with product development, conducting market research, implementing joint marketing campaigns, and managing partnership budget and performance metrics. I am passionate about delivering high-quality products and services to our customers and partners, and I thrive in a fast-paced and dynamic environment that values customer-centricity, creativity, and collaboration. I am looking for an ambitious company that shares these values and believes employees are a real competitive advantage.
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