Dane H.
Vice President Strategy & Innovation @La Rocca Creative Cakes
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WORK HISTORY
Vice President Strategy & Innovation @La Rocca Creative Cakes
CA
EDUCATION
George Brown Polytechnic
Culinary Arts
ABOUT DANE H.
As a seasoned innovator and leader in the food and beverage industry, I have built a career transforming ideas into tangible, market-winning solutions. With over 15 years of experience spanning research and development, culinary innovation, and cross-functional leadership, I specialize in creating and launching premium products that drive growth, strengthen brands, and delight customers.Previously, I was the Senior Director of R&D Innovation at Dessert Holdings / The Original Cakerie, I lead innovation and R&D delivering annual growth targets through successful product launches. I excel in leveraging consumer insights, market trends, and cross-functional collaboration to develop groundbreaking solutions. My contributions extend beyond product development—I\'ve played a pivotal role in acquisitions, uniting four large operating companies into a cohesive organization and introducing tools that accelerate innovation.Prior to this, my roles at Kraft Heinz and other leading organizations gave me hands-on experience in culinary innovation, customer engagement, and operational excellence. From launching key products at national foodservice chains to driving innovation strategies for restaurants and retail, my expertise spans the entire product lifecycle.My career began with a strong foundation in culinary arts, honed through apprenticeships and leadership roles in some of Canada’s top kitchens. This deep understanding of food, combined with a strategic mindset, enables me to bridge the gap between culinary creativity and scalable business solutions.Driven by a passion for excellence and continuous improvement, I am committed to shaping the future of the food industry, one innovative product at a time. Connect with me to explore opportunities for collaboration or to share insights on what’s next in food and beverage innovation.
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