Dandre Smith

Senior Marketing Strategist @Kula Partners

Halifax, NS, CA

Designed & led the 7-figure annual paid media strategy for a 100+ location national retailer across Google, Meta, and TikTok — driving a 15% increase in paid traffic sessions.Implemented marketing automation software to launch scalable, location-specific campaigns on Meta & Google, reducing campaign creation time by 75% and significantly decreasing manual errors.Managed a $50K+ multi-channel campaign for a limited-time, 7-day sales event, achieving 5x return on ad spend (ROAS) and 99.97% budget pacing accuracy.Built reporting frameworks for both corporate teams and individual franchisees to visualize campaign performance and ROI with clarity and consistency.Configured CRM systems for new clients, including data migration, lead stage setup, and dashboard/report builds to support sales and marketing alignment.Overhauled paid media strategy for a regional HVAC dealer network by implementing localized creative and geo-targeted campaign structures, boosting paid traffic by over 200%.

Acadia University

Bachelor of Business Administration (BBA)