Dan Dodson

About Dan Dodson

I am a healthcare digital executive leading enterprise digital health and patient engagement strategy at UNC Health, accountable for the platforms and operating models that define how patients and consumers access, experience, and remain connected to care at scale.In my current role as System Director, Digital Health and Innovation, I oversee digital initiatives from strategy through execution, partnering across clinical, operational, financial, and marketing leadership to deliver cohesive, scalable solutions that improve access, patient experience, and operational performance. My focus is on aligning digital capabilities with system priorities—ensuring technology investments translate into measurable outcomes rather than isolated innovation.My work focuses on improving access, driving adoption, supporting growth, and aligning digital investment with operational and financial performance at the enterprise level.My scope includes patient engagement and access platforms, consumer-facing digital experiences, contact center technologies, and AI-enabled solutions that support care delivery, population health, and research. I have led the design, selection, and evolution of digital health capabilities spanning Epic patient engagement platforms, enterprise messaging, mobile and wayfinding, and emerging AI-driven tools, with an emphasis on governance, adoption, and sustainability.I bring over 25 years of experience across healthcare, consulting, and technology, with a background in strategy, product development, marketing, and innovation. I hold a BS in Industrial Engineering, an MBA, and an MS in Health Informatics.

Experience

1. System Director, Digital Health & Innovation (Enterprise Patient Engagement)

   UNC Health

   May 2017 — Present · Chapel Hill, NC, US

   In this role, I lead enterprise digital health and patient engagement efforts for an academic medical center, partnering with and advising clinical and business leadership to improve care delivery, patient experience, access, and provider efficiency. My work spans strategy through execution, ensuring digital initiatives align with system priorities and deliver measurable improvements in access, experience, and operational performance at scale.I am responsible for driving digital transformation across a broad portfolio of patient-facing and enterprise platforms, including Epic patient engagement platforms, mobile, communications, marketing technologies, contact center solutions, and emerging digital capabilities. This includes identifying market opportunities, evaluating solutions, and translating clinical, operational, and business needs into scalable digital products and services.I provide end-to-end leadership for digital initiatives, encompassing vendor strategy and selection, business and contracting discussions, platform and product development, security and technical governance, and ongoing lifecycle and roadmap management. The emphasis is on building integrated, sustainable solutions that operate reliably across a complex health system.

Education

• Kansas State University

  BS, Industrial Engineering

  1985 — 1989

• The University of Kansas

  MBA, Emphasis in Marketing / Strategy

  1993 — 1996

• Northwestern University

  Master of Science (M.S.), Medical Informatics

  2014 — 2015

Skills

• Software Development
• Crm
• Business Intelligence
• Project Planning
• Management Consulting
• Mobile Applications
• Project Management
• User Experience
• Marketing Strategy
• Business Strategy
• Business Development
• Telecommunications
• Product Development
• Analysis
• Mergers & Acquisitions
• New Business Development
• Management
• Wireless
• Customer Relationship Management (Crm)
• Marketing
• Competitive Analysis
• Strategic Planning
• Product Marketing
• Product Innovation
• Strategic Partnerships
• Wireless Technologies
• Mobile Technology
• Product Management
• Enterprise Software
• Market Development
• Mobile Devices
• Strategy