Dan Dashnaw
Digital Marketing & E-commerce Executive | Growth Strategist | Paid Media & DTC Expert
- Role
- VP of Digital Marketing at Yes You Can
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Dan Dashnaw
Senior digital marketing and e-commerce executive with 20+ years of experience driving…
Experience
VP of Digital Marketing
Apr 2024 — Present
Leading digital strategy across e-commerce, telehealth, and DTC channels for legacy nutrition brand and GLP-1 medical weight loss business• Built and launched a high-performing telehealth platform offering GLP-1 prescriptions and weight loss kits, including full funnel oversight (landing pages, lead gen, intake flow, analytics)• Managing 7-figure paid media budgets across Meta, Google, Amazon, and offline (radio, TV); optimizing ROAS and CAC across acquisition channels• Spearheaded influencer and affiliate strategy, including TikTok Shop integration, affiliate seeding, and commission structure optimization• Leading cross-functional marketing team (design, media, influencer, lifecycle) with a focus on agile execution and revenue growth• Overseeing segmentation, SMS/email flows, retention strategy, and custom Shopify tagging for high-LTV cohorts• Driving product-level insights and SKU performance optimization across bundles, kits, and ReCharge subscriptions• Collaborating with CEO and medical teams on GTM strategy, media testing, and dynamic user journeys (e.g, QR-to-SMS, call-center funnels)• Reporting on attribution, funnel performance, and real-time revenue data to inform scaling decisions and strategy pivots
Education
Pace University-Pleasantville/Briarcliff Campus
Bachelor's degree
Skills
- Online Marketing
- Search Engine Marketing (Sem)
- Youtube
- Social Networking
- Social Media Measurement
- Social Media Marketing
- User Experience
- Content Strategy
- Marketing Strategy
- Advertising
- Organic Search
- Website Development
- Cms
- Google Analytics
- Digital Marketing
- SEO Copywriting
- Search Engine Optimization (SEO)
- Pay Per Click (Ppc)
- Analytics
- Viral Marketing
- Web Project Management
- Online Reputation Management
- Blogging
- Lead Generation
- Digital Strategy
- Video Editing
- Strategy
- E-Commerce
- Ppc
- Social Media
- Content Management
- Mobile Marketing
- Online Advertising
- Web Marketing
- Sem
- Management
- Web Development
- SEO
- Marketing
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