Dandapani Nayak
Search Engine Optimization Manager, Seo Manager @Zee Media Corporation Limited
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WORK HISTORY
Search Engine Optimization Manager, Seo Manager @Zee Media Corporation Limited
Noida, IN
SEO Manager (Digital Marketing Manager) at Zee Media Corporation Limited* Core SEO Expertise: SEO Keyword Research (Trending & Evergreen), On-Page Optimization, Off-Page Optimization (Link Building), Technical SEO Audits & Implementation* Developed and executed effective internal linking strategies to enhance user navigation and distribute link equity across important news sections.* News Specific - Tech SEO: Google News Optimization & Publisher Guidelines, Real-time SEO for Breaking News, Schema Markup for News Content (NewsArticle, LiveBlogPosting), site speed optimization, AMP Valid, and mobile-friendliness, Optimization for News Aggregators.* SEO Data Analytics & Reporting: Google Analytics, Google Search Console, Data Interpretation for News Performance, Actionable Insights Generation* Experience with AMP or other technologies for fast-loading news content.* SEO Tools Proficiency: List specific tools like SEMrush, Ahrefs, Screaming Frog, Google Trends* Familiarity with content management systems (CMS) commonly used in news (WordPress, Drupal with specific news plugins).* Content Optimization for News Site:* Headline/Title Optimization for CTR, Meta Description Optimization for News, Understanding Journalistic Style for SEO practices * Implemented real-time SEO optimizations for breaking news, ensuring top placement in search results and Google News during critical periods.* Collaboration & Communication with News Media: Excellent communication with Editorial, Product and Technical Teams, Ability to explain complex SEO concepts clearly and simple process of training.* Experience with SEO for multilingual news sites (English, Hindi, Marthi, Tamil, Bengali).* Google Algorithm Updates, Latest SEO Trends:Stayed ahead of the latest SEO Trends, Core Algorithm updates (including those impacting News site), and emerging SEO technologies to maintain a competitive organic presence on Google platforms.
EDUCATION
Amity University
Master of Business Administration - MBA, Information Technology
Pentasoft Technology
Diploma in Web Media, Web/Multimedia Management and Webmaster
Utkal University
Graduation (B. Sc), Chemistry Hons.
Nayagarh Autonomous College
10+2- Intermediate (Science), Physics, Chemistry, Math, Biology, English
SKILLS
ABOUT DANDAPANI NAYAK
Digital Marketing professional with 9+ yrs of exp in SEO, SEM & Social Media, Google…
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