Dan Custer

About Dan Custer

I’m a Senior Product Marketing Manager who specializes in building go-to-market systems from zero to scale — the kind of cross-functional, insight-driven structure that aligns Product, Sales, Creative, and Data around a single story.My background is unique:I started my career in design and creative, grew through integrated marketing and media, and now lead product marketing for complex, multi-stakeholder environments. Because of that, I’m equally fluent in product strategy, customer insights, messaging, positioning, sales enablement, storytelling, and systems building.Some recent wins I’m proud of:• Built the Product Marketing function at IMDb from scratch, including the company’s first 50-point launch and go-to-market framework• Cut launch timelines by 50%, moved key releases up by 3 months, and doubled sponsorship packages sold year over year• Simplified ad product portfolio by 43%, reducing friction for Sales and Ad Ops• Built Updater’s entire PMM function from zero, lifting Trustpilot from 0 → 4.5 stars and from 0.5 → 5 stars• Increased customer conversion and engagement through redesigned onboarding flows and lifecycle messaging• Operated across highly complex, regulated, and multi-stakeholder environments — including experience supporting organizations like Cleveland Clinic and Eli LillyI’m at my best when:• A company needs its first Product Marketer, or a PMM organization needs structure• A product or portfolio is overly complex and needs clarity• Teams need a “translator” who can turn feedback into strategy• A narrative needs to be shaped — simple, memorable, and market-backed• Cross-functional alignment is the difference between chaos and accelerationI’m exploring Senior Product Marketing roles in AI, healthcare innovation, SaaS, consumer tech, media, and mission-driven growth companies.If you’re building something ambitious — I’d love to connect.

Experience

1. Staff Product Marketer

   Ambience Healthcare

   Mar 2026 — Present

Education

• Art Institute of Pittsburgh

  Bachelor's degree, Graphic Design

  2001 — 2004

Skills

• Digital Marketing
• Graphics
• Marketing
• Advertising
• Event Planning
• SEO
• Html
• Graphic Design
• Illustration
• Branding & Identity
• Google Adwords
• Marketing Strategy
• Google Analytics
• Photoshop
• Indesign
• Creative Direction
• Visual Design
• Public Relations
• Blogging
• Creative Strategy
• Leadership
• Digital Designs
• Marketing Communications
• Facebook
• Illustrator
• Copywriting
• Strategy