Daniel Crask
Brand Experience Strategist using the Vibe, Tribe, & Why™ process
- Role
- Brand Experience Strategist at Brand Shepherd
- Location
- Maryville, TN, US
- LinkedIn followers
- 500 followers
Experience
Brand Experience Strategist
Oct 2006 — Present · Maryville, TN, US
As Brand Shepherd\'s brand experience strategist, I help our clients create their go-to-market strategies. I have created Brand Shepherd\'s process for business development, called Vibe, Tribe, & Why™ and it is the catalyst for every GTM strategy that our clients activate. Specifically, the go-to-market strategies I create include: Clarity: brands that work with me become very clear in their messaging, both to customers and to their operations. Activation: a GTM strategy is only as good as its ability to be activated realistically, and I possess the know-how to know what\'s doable. ROI: whether it\'s one of the brands I have worked with for 15 years, a startup, or a corporation that has brought me in as a fresh set of eyes and ears, ROI is always realized from my guidance. I also wear a Design Manager hat when it comes time to activate the GTM strategy. The Brand Shepherd team of designers, illustrators, devs, and copywriters is an amazing collective of talent that I am constantly impressed by. My approach is grounded, humble, and impactful.
Education
Judson University
Bachelor of Arts - BA, Design and Visual Communication
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