Dan Collins
Business Development, Senior Director @Kantar
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WORK HISTORY
Business Development, Senior Director @Kantar
London, GB
I help brands grow by bringing clarity to complexity.In a world where the pace of change is relentless, data is abundant, and decisions are increasingly high‑stakes, many organisations struggle with three fundamental challenges: keeping up with market signals, proving ROI, and ensuring brand value remains at the heart of growth decisions. My role sits precisely at that intersection.As a Senior Director of Business Development, I work with brand, marketing and insight leaders to translate complexity into action - connecting human understanding, robust intellectual property, and advanced technology to shape smarter decisions. I partner with clients to help them understand what is really happening in their markets, why it matters, and how to act with confidence.What differentiates the work I do is not just access to data, but the ability to turn signal into intelligence - and intelligence into growth. By combining deep brand expertise, proven frameworks, proprietary assets and modern analytics, I help organisations cut through noise, focus on what truly drives brand value, and unlock sustainable commercial impact.I am commercially driven, externally focused, and deeply motivated by helping brands make better decisions - today and for the future.
EDUCATION
Solent University
BA (Hons) 2:1, Business Management
ABOUT DAN COLLINS
Over 25 years experience in marketing and media for the Financial Times, The Guardian and creative powerhouse AMV Group.I help brands grow by bringing clarity to complexity.In a world where the pace of change is relentless, data is abundant, and decisions are increasingly high‑stakes, many organisations struggle with three fundamental challenges: keeping up with market signals, proving ROI, and ensuring brand value remains at the heart of growth decisions. My role sits precisely at that intersection.As a Senior Director of Business Development, I work with brand, marketing and insight leaders to translate complexity into action - connecting human understanding, robust intellectual property, and advanced technology to shape smarter decisions. I partner with clients to help them understand what is really happening in their markets, why it matters, and how to act with confidence.What differentiates the work I do is not just access to data, but the ability to turn signal into intelligence - and intelligence into growth. By combining deep brand expertise, proven frameworks, proprietary assets and modern analytics, I help organisations cut through noise, focus on what truly drives brand value, and unlock sustainable commercial impact.I am commercially driven, externally focused, and deeply motivated by helping brands make better decisions - today and for the future.
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