Dan Cohen

About Dan Cohen

I’m a seasoned sales operations, compensation planning, client service, and analytics leader with extensive experience driving revenue for billion-dollar players in the communications, outdoor advertising, airport advertising, and cinema advertising sectors. My career has been defined by a commitment to excellence across strategic planning, compensation planning, sales enablement, DOOH and programmatic GTM strategy, process improvement and data analysis.As an organizational change agent, I am known for innovative, sales-enhancing solutions, which have led to the development of creative solutions that drive operational excellence, cultural transformation, and sustainable revenue streams. My track record demonstrates my ability to adapt to evolving market dynamics and deliver tangible results that position organizations for long-term success.I take pride in my ability to build strong cross-functional relationships with executive leadership, external teams, and internal partners. This allows me to establish alignment on long-term strategic plans, influence goal setting, and contribute to the development of key performance indicators (KPIs). Through collaborative execution, I have consistently played a pivotal role in driving growth initiatives.Career Highlights:• Lead consumer compensation planning and incentive design at Optimum, the nation’s fourth largest data, video, and mobile provider. Currently on-track to deliver more than $7B in residential recurring revenue for 2024. • Drove sales compensation strategy and operations (including compensation planning, incentive design, and workflow improvements) at Outfront Media, working with national sales to deliver 20% revenue growth and $1.2B+ in sales in 2021-22 combined. Delivered creative and effective GTM solutions for OOH that aligned with business objectives, including the growth of programmatic sales. Managed a team of 5 directs and 12 indirects.• Directed a 6-member unit at Clear Channel Airports that managed all sales operations, pricing strategy, and revenue management across 140 airports in the US and Caribbean, helping generate $185M+ in revenue, a significant portion of it in DOOH.

Experience

1. Director, Sales Operations - Compensation & Incentives

   Optimum

   Feb 2024 — Present · New York, NY, US

   Provide centralized strategic compensation direction, incentive planning and execution, data analytics, and sales operational support across the 1,400-seller strong consumer sales organization. Team is responsible for the design and evaluation of more than 15 compensation plans and dozens of annual incentives, serving as a crucial conduit between executive initiatives and customer-level interactions. • Collaborate closely with the Regional VP/GMs on compensation planning, incentive design, and operational improvements. Deliver on key initiatives in concert with Finance, Data Analytics, Product, HR, Legal, and IT.

Education

• Cornell University

  BA, History

• NYU Stern School of Business

  MBA, Marketing & Management

Skills

• Strategy Development
• Sales Management
• Public Relations
• Business Planning
• Pricing
• Advertising
• Business Development
• Marketing
• Marketing Strategy
• Business Strategy
• Strategic Planning
• Competitive Analysis
• Strategy
• Digital Media
• B2b
• Entrepreneurship
• Strategic Partnerships
• Online Advertising
• Advertising Sales
• Mobile Marketing
• Sales
• Management
• Integrated Marketing
• Sales Operations
• Digital Marketing
• Lead Generation
• Interactive Marketing
• Direct Marketing