Dan Carlson

About Dan Carlson

With over 10 years of experience leading operations, analytics, and complianceacross global B2B environments, I specialize in building high-functioning systemsand teams from the ground up. Currently serving as Director of Business Operations & Analytics at Stanley 1913, I oversee a global organization spanning Sales Ops,Data & Analytics, and Brand Protection—impacting over $900M+ in annual channel revenue.My career has centered around navigating complexity and translating it intooperational clarity. Whether launching Stanley’s first global Brand Protectioninfrastructure (now processing 500K+ enforcement actions annually) or overhaulingour B2B customer onboarding process to cut approval time by 30%, I’ve ledtransformations that combine data rigor with human-centered leadership.What sets my leadership apart is a people-first approach. I’ve built teams thatdeliver, and grow—from co-launching our first internship program to mentoring multipleEmployee Annual Recognition winners. I believe that trust and empathy are the foundations for strong culture, strong culture fuels strong teams, and strong teams deliver high performance.A few hallmark wins:• Cut variable expense impact by $3M annually through incentive model redesign• Shifted analytics ownership from IT to the business, dramatically improvinginsight quality and speedAs a former buyer, rep, and now strategic operator inside the brand, I bring aunique full-spectrum view of the GTM cycle. I’ve worked across functions and global regions, influenced executive decisions, and helped architect systems that scale.Outside of my day-to-day, I’m driven by culture-building and mission alignment.I’ve led ERG initiatives around veteran & service member inclusion, advocate for mental health inclusion, and remain passionate about intentional-inclusion and mentoring the next generation of talent in operations and analytics.I believe the best work happens when smart systems and strong people come together. If you’re working toward the same, I’d welcome the chance to connect.

Experience

1. Director, Business Operations & Analytics

   Stanley 1913

   Mar 2020 — Present · Seattle, WA, US

   Lead 9-person organization owning global standards and regional execution across sales strategy & operations, B2B data & analytics, and brand protection. Directly manage $3.0M+ budget, influencing $900M+ in global wholesale evenue. Co-founded company internship program, mentored cross-functional peers, and led ERG initiatives to advance veterans & mental health inclusion.Highlighted Achievements• Created sustainable talent development infrastructure, launching company internship program and mentoring cross-functional peers.• Operationalized Stanley’s brand protection infrastructure for global enforcement, scaling to 500K+ actions/year with <1% UPP violation rate.• Re-engineered B2B on-boarding as a multi-stage, cross-functional system, cutting approval time by 30% and increasing data capture 5x.• Designed and implemented transformation of analytics/reporting from IT to business-led ownership, reducing turnaround time and improving functional accuracy.• Developed global forecasting system integrating rep, channel, and region-level metrics to support planning and QBRs.• Designed Salesforce opportunity lifecycle process from scratch, aligning GTM and compliance systems ahead of 2026 launch.• Codified first enterprise-wide GTM system, including sample flow governance and calendar synchronization.• Systematized commission modeling and incentive tracking, reducing variable expense impact by $3M annually.

Education

• Mount Si High School

  High School

  1996 — 2000