Dan Canale-Parola
Director, Marketing Operations @Snyk
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WORK HISTORY
Director, Marketing Operations @Snyk
Boston, MA, US
EDUCATION
University of Massachusetts Amherst
BA cum laude, Comparative Literature and Italian
Rutgers University
PhD Program, Completed course work towards PhD in Italian
SKILLS
ABOUT DAN CANALE-PAROLA
Expert in the creation of lifecycle marketing campaigns for global audiences that deliver highly relevant, timely content to customers, maximizing conversions and building long-term relationships. · Extensive experience overseeing the strategic direction, production and deployment of highly engaging email messages to a global audience · One-time or current owner of all of TripAdvisor\'s primary email products, with an international audience of over 100 million subscribers in 30+ languages, including Member Update, TripWatch, and AirWatch email products · Owner of the hotel shopper email stream which generates over $20 million in annual revenue · Pioneer in the use of browsing data to create highly personalized triggers, maximizing engagement and conversion · Strong experience with Salesforce/Exact Target, Silverpop, Yesmail and other similar marketing automation platformsSpecialties: CRM, email marketing, personalized triggers, email newsletters, viral marketing, project management, Excel, Photoshop, Dreamweaver, HTML, Access.
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