Dan Calladine
Head of Media Futures @dentsu
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WORK HISTORY
Head of Media Futures @dentsu
London, GB
EDUCATION
Lancaster University
Bachelor of Arts - BA, Economics
University of Leicester
Master of Arts - MA, Mass Communication/Media Studies
SKILLS
ABOUT DAN CALLADINE
I\'m fascinated by media. Its history, how it works, and what it will be like in the future. I use this knowledge to advise clients and colleagues on how to understand the media landscape around the world, and how to find the best ways to communicate. I have very strong analytical skills, and this helps me to sort out the real trends from the shiny new things; see my slideshare presentations for my predictions of trends from the past few years to see my success rate in anticipating the future.
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