Dan Cabacungan

Group Strategy Director @ Northbound | Strategy-builder for AI and Tech leaders | Researcher, facilitator, and communicator of stories that move people

Role
Group Strategy Director at Northbound
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Dan Cabacungan

Expertise in Artificial Intelligence accumulated by leading the development of brand…

Experience

  1. Group Strategy Director

    Northbound

    Apr 2018 — Present · Seattle, WA, US

    Grow and evolve a strategy practice founded on an unrivaled depth of experience in B2B tech, AI, platform and SaaS brands. Lead research, positioning, messaging, creative development and planning efforts with organizations from Global 100 enterprises to founder-led startups. These partnerships have enabled me to work directly with the people inventing and implementing world-changing tech, helping them discover ways to turn technical magic into shared meaning with their audiences.My clients at Northbound include: Microsoft (Copilot, Windows, Responsible AI, Microsoft Advertising, Quantum, Azure, Dynamics 365, Teams, M365, Cloud and AI), Amazon (naming, brand strategy, messaging), SAP (primary research, messaging, brand strategy) as well as HPE, ActiveCampaign, Contentful, Entrata, PAC Worldwide, Bank of Hawaii, Aegis Living, Homestreet Bank, Seattle U, Cray, Delta Dental, Impinj

Education

  • The London School of Economics and Political Science (LSE)

    Summer Program, Principles of Organization & Management

    2001 — 2001

  • The University of Kansas

    BA & BS, BS in Business Administration, BA in Political Science, Minor in Economics

    1999 — 2003

Skills

  • Brand Development
  • Brand Strategy
  • Integrated Marketing
  • Digital Strategy
  • Consumer Insights
  • Audience Segmentation
  • B2b
  • Interactive Marketing
  • Strategy
  • Customer Insight
  • Quantitative Research
  • Marketing Research
  • Creative Strategy
  • Digital Marketing
  • Brand Architecture
  • Qualitative Research

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Dan Cabacungan — Group Strategy Director at Northbound in Seattle, WA, US | Unifers