Dan Brenikov

About Dan Brenikov

I’m a Communications Strategist with 15 years of agency experience.My goal is to create exceptional marketing that delivers real business results. I\'ve helped brands like Walmart, IKEA, Nissan, Aetna, Colgate, FedEx, Starbucks, and UPS to win more customers with digital advertising, social campaigns, and experience design.My role as a strategist is to unpack business problems and identify potential solutions. I help clients to research their target customers, construct persuasive value propositions, and plan their go-to-market campaigns.My approach is data-driven: I have a background in engineering so I’m confident with data, measurement, and optimization. However, unlike some marketers I don’t have an unhealthy obsession with ROI: first and foremost marketing exists to help businesses GROW, so I believe in prioritizing overall effectiveness before tactical efficiency. I have worked in marketing agencies in Europe, Asia, and the US. I\'ve worked with startups, 100 year old brands, B2B, B2C, tech, retail, finance, CPG, etc. I\'ve been responsible for hundreds of marketing campaigns. I’ve created TV commercials, mobile apps, influencer campaigns, VR apps, websites, display ads, chatbots, social content, email campaigns. you get the idea. The most important thing I’ve learned is that while every brand and industry faces unique challenges, creative quality is almost always the biggest driver of marketing effectiveness. Ask me about:* Evidence-based marketing* Brand vs Performance marketing* Product Launches* B2B vs B2C* Design Systems* Messaging Architecture* Marketing Budget Allocation* Amazon/Social Commerce/DTC ecosystem* Chat Services* Artificial Intelligence* Connected TV/OTT

Experience

1. SVP Strategy Director

   Digitas North America

   May 2025 — Present

Education

• University of Nottingham

  Master of Engineering - MEng, Mechanical Design, Materials and Manufacture Engineering

Skills

• Customer Insight
• Graphic Design
• Interactive Marketing
• Online Advertising
• Corporate Branding
• Social Media Marketing
• Brand Development
• Advertising
• Brand Architecture
• Digital Strategy
• Interactive Advertising
• Direct Marketing
• Market Research
• Mobile Marketing
• Marketing
• Creative Direction
• Marketing Communications
• Marketing Research
• Digital Media
• Digital Marketing
• Relationship Marketing
• Social Media
• Brand Management
• Content Strategy
• Marketing Strategy
• Strategy
• Online Marketing
• Creative Strategy
• Integrated Marketing